Telling Your Story: Marketing – It’s All About the Customer! (Grand Rapids)


  • November 8, 2018
  • 8:30 am - 12:00 pm

To do your best work, you need to know well the different stakeholders who benefit from your efforts and understand what they want from you and what you want from them. You need to know how best to reach them and what message(s) will build the strongest connections and deliver the greatest good for both your organization and your customers/clients/patrons. It’s all about the customer!

Join Propel Nonprofits’ Kallie Rollenhagen, Marketing Manager, and Glyn Northington, Senior Program Director, as they explore how to get to know your customers and then how to tailor media choices to provide the right message at the right time to the right audience.

The session is free and will take place from 8:30 am to noon on Thursday, November 8, at Timberlake Lodge in Grand Rapids. Networking and ample time for discussion are built into every session. You will have the opportunity to apply what you have learned to test out the tools and resources at your organization.

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November 8, 2018
8:30 am - 12:00 pm

Location Details

Timberlake Lodge
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  • Free


About the Presenters

Glyn Northington, Propel Nonprofits' Senior Program Director headshot.

Glyn Northington

Glyn has spent his career fostering relationships while working either for or with nonprofit organizations. He began as a marketing college professor at two liberal arts colleges in Iowa and Missouri before moving to the Twin Cities. Here he got to feed his passion for performing arts by marketing the Guthrie Theater and the Minnesota Opera, and then marketed Target’s support of nonprofits across the country before managing Target’s Foundation and its national arts and food philanthropic portfolios.

Email Glyn


Kallie Rollenhagen, Propel Nonprofits' Marketing Manager headshot.

Kallie Rollenhagen

As Propel Nonprofits' marketing manager, Kallie gets to lift up the great work of amazing nonprofits in Minnesota and beyond. Before joining the team at Propel, she worked at a range of community and economic development-focused nonprofits in rural Minnesota, Chicago, and Baltimore. She is a graduate of the University of Wisconsin-Milwaukee where she studied architecture and psychology – both which help her as a communicator, in-house creative, and question asker. Kallie is a big supporter of Greater Minnesota and rural exploration; in her free time, you'll find her on gravel roads either biking, running, or taking photos.

Email Kallie