To do your best work, you need to know well the different stakeholders who benefit from your efforts and understand what they want from you and what you want from them. You need to know how best to reach them and what message(s) will build the strongest connections and deliver the greatest good for both your organization and your customers/clients/patrons. It’s all about the customer!
Join Propel Nonprofits’ Kallie Rollenhagen, Marketing Manager, and Glyn Northington, Senior Program Director, as they explore how to use the Empathy Map Canvas to get to know your customers and then how to tailor media choices to provide the right message at the right time to the right audience.
The session is free and will take place from 8:30 am to noon on Thursday, November 8, at Timberlake Lodge in Grand Rapids. Networking and ample time for discussion are built into every session. You will have the opportunity to apply what you have learned to test out the tools and resources at your organization.